Image-Based Architecture

So much of the contemporary architectural process is a series of derivative copy and paste methods. The term “precedent” is used loosely to describe a method, series of methods, or end results that bring inspiration to a new project. The term, and the processes for incorporating precedents is being abused, however.

Parametricism is a language we have had in architecture for as long as I have been studying and practicing, and it’s used to describe a parametric design process. Unfortunately, the visual recall we have of parametrically designed projects becomes a crutch in order to make something look “cool.” Often, that which looks “cool” is enough, and often, I am a contributor to that kind of conversation.

I like when the conversation goes deeper, however, into what character is the most believable or successful, or what is the most compelling for many reasons rather than one. Architects are now in the practice of using visual libraries such as ArchDaily, Dezeen, Designboom, Pinterest, etc. in a way where collage of contemporary architecture becomes the main method of study. Copying the way another project looks by way of reference image. This can be frustrating as designer. It can be difficult to work tirelessly and passionately to find a great solution, only to have the work be ignored because it “doesn’t feel right yet.”

Another procedural byproduct of these kinds of visual studies is that the process leans heavily on visualization tools that only involve the eyes as a contributor as though the only value architecture has is a visual one.